Autonomous Vehicle Dashboard & Infotainment

A concept exploration of two interface directions for next-generation mobility.
My Role: UI/UX Design
These observations weren't from primary user research with drivers, I want to be clear about that. They came from published
user feedback, owner reviews, and automotive UX criticism in the design community. That framing shaped the strategy, but
the next step in a real production project would be primary research with actual drivers.
Strategic Principles:

From the research, three principles guided the design exploration:
  1. Prioritize legibility and visual hierarchy for quick driver recognition
  2. Balance touch with contextual physical controls — not every action belongs on a screen
  3. Ensure smooth contrast transitions between day and night environments to reduce eye strain and maintain visibility

Overview

This concept study explores two interface directions for an autonomous vehicle dashboard and infotainment system.

The goal: design experiences that inspire driver confidence, support situational awareness, and visually express advanced mobility
technology in a minimal, human-centered form.
The project is a mix of automotive UX, digital product design, and systems thinking, a domain where interface decisions
have real consequences for safety, trust, and the user's relationship with autonomous technology.

Research Framing

I anchored the work in observed friction patterns from leading EV systems, primarily Tesla and Rivian.
Recurring user feedback highlighted three areas where current interfaces underdeliver:

Concept A: Driver-Centric Navigation

The first concept centers on real-time performance, navigation, and energy awareness — the information a driver needs at a glance during semi-autonomous operation.
Key design decisions:
The intent:

A focused, calm interface that supports a driver in semi-autonomous mode without overwhelming them with information.

Concept B: Infotainment & Assistive Layout

The second concept takes a modular approach. Each tile functions as a micro-app that can expand contextually, allowing the system to adapt to what the driver or passenger needs in the moment.
Key design decisions:
The intent:

Flexible engagement without distraction, supporting both driver and passenger use cases as autonomous capabilities increase the time available for non-driving activities.

Principles in Practice

Both concepts share underlying principles even as they explore different layouts:
Safety through clarity.

Simplified visuals reduce cognitive load and enhance recognition speed. Information density is calibrated to what a driver can process in a glance, not what could theoretically be displayed.
Emotionally calm interface.

Soft contrast, considered spacing, and motion cues promote trust during autonomous transitions. The interface should feel like a confident system, not an anxious one.
System scalability.

The visual language is designed to extend across cluster displays, infotainment screens, and heads-up displays. A modular foundation allows the same design system to scale across the mobility ecosystem.

What I'd Do Next

If this work continued toward production, the natural next steps would be:
This project taught me that automotive UX is a domain where good design has consequences that go beyond engagement metrics. It's the kind of design problem space I want to continue working in.
Enterprise Case StudyCampaign Case StudyCross-Platform Case Study