Hiro Wailani

Product Designer・Systems and Enterprise Tooling
I design operational systems for environments where coordination breaks down — complex cross-functional organizations, multi-team platforms, and tools that leadership uses to act earlier. My background spans internal tooling, creator platforms, and design systems. I care about structural clarity over aesthetic novelty.
Work History
2021 - Present

Freelance Product Designer

• End-to-end UX and product design: Led UX and product design for mobile, SaaS, and platform-based products — from discovery and research through flows, prototypes, UI, and post-release iteration.

Mobile-first UX for real-world usage: Designed app experiences focused on speed, clarity, and trust — for high-frequency interactions where small UX decisions compound across user journeys.

Cross-functional collaboration: Partnered with product managers and engineers to define product requirements, system behavior, and shipping criteria — translating design decisions into clear specifications that engineering teams could build against.

AI-integrated design practice: Built workflows that integrate Claude, GPT, Cursor, and Figma AI into the design process —from research synthesis and content drafting to prototype generation — keeping the AI fluency current and operationalrather than theoretical.

Currently building: Developing a mobile-first portfolio platform that lets designers be discovered without paying for traditional portfolio hosting — a response to the broken portfolio-first hiring model. Continues to inform my product thinking.

My Focus

Enterprise Platforms

Operational tooling for large cross-functional organizations

Design Systems

Scalable UI infrastructure across mobile and web

Structural Clarity

Making invisible organizational signals visible and actionable