TSM is a global organization with fans across the world in order to continue to grow the brand's name and image it is necessary to maintain an updated and inclusive design that represents the brand.
TSM has reached fans and users globally, in attempt to increase their online presence and connect with more fans. TSM has stated that a new mobile app UI redesign is needed.
To create an optimized experience on a mobile app platform and increase overall revenue by expanding options to access the brand's merchandise and increase customer base.
User Feedback and Key Insights
No items found.
The Solution
Creating a Personalized Shopping Experience
To create a more inclusive experience for buyers worldwide it is important to improve and increase purchasing options for each user to feel valued.
According to research, users expressed how embarrassing it is to not be able to purchase items they are fond of because their form of payment is not accepted.
A Global Shopping Experience
Providing users a one-stop-shop where they are able to change the currency based on region and their preferred method.
