User Feedback and Key Insights
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The Magnet Fried Chicken, a local restaurant in upstate NY with a tasty and creative menu. The restaurant has not yet established a mobile app, I created a design to bring their image to a mobile app.
As this would be the first mobile app design for this restaurant I wanted to match the brand's identity as much as possible while emphasizing usability, through various interviews and trials this design was created. Allowing users to get an understanding of what The Magnet Fried Chicken has to offer.
My first initial thoughts of this design was to incorporate elements to have a user friendly approach, from research and reading through reviews (mobile apps in the same industry) users expressed the need to have a simple design, yet appealing and allow them to quickly navigate the apps menu.
Then it was time to begin the design process.
Hideo (25) is a senior project manager with 3 years of experience, he has a consistently busy schedule with 3 pets at home. Hideo expressed a lot of frustrations with trying to order lunch ahead of time, due to it never coming on time, or having trouble finding what he is looking for.
“A delivery service should be more accommodating to their users”
